Source Music Boombox
Diddy Accused of Discrimination for Ciroc Castings
Posted mar 26th 2009
Hip-Hop renaissance man Sean "Diddy" Combs will be shooting a new television commercial for Ciroc Vodka and only African American women with a light/fair complexion need apply, according to the casting information sent out to by Imperative Management.
Diddy Accused of Discrimination for Ciroc Castings
this year the company made headlines by offering New Year's Eve partygoers free cab rides in New York City's Times Square. Other notable marketing tactics also include a commercial in which Diddy used Frank Sinatra's music to bring a "sophisticated celebration" of the alcoholic beverage The commercial does however feature African American woman of different complexions.
The mogul has yet to comment on the recent casting stipulations.
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